// November 10th, 2008 // 4 Comments » // Uncategorized
A lot of you have heard of My Football Club (a web-community owned and run football team). For those of you who haven’t heard of it, here’s a quick summary:
14 months ago people were invited to sign up to the website paying GBP 35 ($60) with the promise that a team playing in the English league would be bought and then fully controlled (right down to picking the team) based on the web member’s wishes. In February of last year Ebbsfleet United (who play in the Blue Square Premier League – 4 division below the Premiership) were purchased based on the capital raised by the 30,000 people from all over the world who had signed up.
Although a very enthusiastic and patient member for the first 6-9 months, once the team had been purchased I started to lose faith in the venture for a variety of reasons. I was recently contacted by a journalist from the New York Times who had seen one of my disillusioned posts on the site and wanted to learn more about why the venture is failing. Below are the replies I gave to his questions:
Why did you first pay that £35 to participate in MyFC? What was it about it that attracted you?
I loved the idea of the ‘power of the crowd’ and the socialist type ideal involved. I also liked the power I would have in controlling a real team and the sense that it would provide the fun of a computer manager game, but with real results. I was intrigued by what could be achieved with so many people providing thought, analysis, research, etc towards a common goal. I had also been starting to feel disenfranchised with following football in general and thought this would help rekindle my passion which I felt had been slightly diluted in recent times.
What did you think of the way the club was run – the votes, the forums, etc – and did you feel happy as a member? Was it everything you hoped for? (I’m assuming you haven’t renewed.)
I was very patient for the first 9 months. The votes were an absolute joke with no viable alternatives ever proposed. E.g ‘Do you vote to enable the manager to pursue a transfer target he wants to add to the team?’ Yes or No. All the beginning votes were of this manner. Finally, they eventually had a vote that had viable alternatives but a few days after the results of the vote came in, they decided to ignore the vote and do the opposite to what the people voted!. I couldn’t believe this!
The general chaos of the website and forums meant that it was impossible to know what was happening or feel your voice was being heard. There was very poor communication from the management. I thought this was all part of the growing process so didn’t really express any annoyance (many other people did). But as it became clear that the owner had his own agenda, the votes were purely worded in a way to make the users feel like they were participating but didn’t have any effect on the governing of the club. I was really really disappointed as I believed in the idea and convinced about 5 other friends to sign up.
I’m surprised by the fact that most people don’t choose to pick the team (PTT), as I thought that’s why most people signed up – the fantasy football element. Why do you think most people choose not to use the selector and does it surprise you too?
The tool itself is totally unusable. There’s no useful information available as you pick the team. It’s set up in such a way that you’re made to feel like you’ve no idea what you’re doing. If they had useful pro-zone statistics as well as who had played when, in what position, who was available, etc, it would be a far easier process and give people the confidence that they knew what they were doing. It’s been very obvious from the beginning that the manager of the club didn’t want to give up control of picking the team. A decision was made to not let the fans pick the team and when people kicked up a fuss about this all sorts of excuses were used. The tool was so unfriendly to use, and the general message coming from management was that ‘you aren’t in a position to know about players form, only the manager should pick the team’. There’s been various very biased votes so far about the team picker, but no viable scenarios have been suggested or made available for a vote. If they had a nice PTT tool in place and users were encouraged to use it, it would have been sucessful. Instead, the system was a shambles and management tried to get people to vote on ‘suggesting a team to the manager, but he didn’t have to use it’. The general consensus was that the PTT tool was being ignored, so why bother voting.
You said in a post that “I for one definitely won’t be resubscribing, nor will the 5 people I convinced to sign up. Myfootballclub is dead.” Why did you say that?
1. Badly run venture.
2. Management don’t have faith in the people who signed up to actually make real decisions. Instead they put trivial or no brainer votes to the people and allowed the club to be run as normal
What would it take to lure you back to the club?
Far more power given to the users, better information and communication. more transparency, less chaos.
Do you think football teams are losing touch with their fans, in this age of billionaire owners, foreign players and rising ticket prices?
Absolutely. It’s a lot harder to relate to the players and teams. Why should we spend so much time and money and energy when businessmen are using our passion to take advantage. There seem to be far fewer likeable players now than there used to be. Money and greed has harmed the game. In saying that though, I read about football every day, watch a few matches a week and talk about it whenever I can, so I’m not fully disenfranchised yet!
Do you think the members-own-the-club-and-vote idea of MyFC can actually ever work, either at Ebbsfleet or on a much larger scale?
Absolutely. Reading the book ‘The Wisdom of Crowds’ convinced me of the intelligent decisions that can be made by crowds. Running a football team seemed to be the ideal situation that could benefit from the wisdom of crowds.
posted by Cass